A Dramatic Surprise On A Quiet Square

To sum it all up, I believe that every writer/director/cinematographer should watch this prank which turned into a viral video ad campaign for TNT.

TNT were launching a TV channel in Belgium and it all started with a button with a huge arrow urging anyone who would dare to 'push to add drama.' Just like in Dexter's lab, someone pushed the button and before you know it a scene right out of an action packed movie ensued. The video got a whopping 10 million hits after it was posted on YouTube and now the hits stand at over 21 million. Watch it and get inspired!